After a successful project in July 2019, Clarks Originals asked us to create a showroom space for Paris Fashion Week.
The space needed to be multifunctional.
Firstly the brand needed to host meetings with stockists and distributors from around the globe. Secondly, it needed to be an experience and event space, to tell the story and celebrate the 70th anniversary of the iconic Clarks Desert Boot.
Our team set about transforming the two-story space in Le Marais. We designed a range of bespoke hero display units that were used throughout the venue. The units were the main display for the latest products. They could be easily moved, and stacked to minimise transportation.
The upstairs of the venue was turned into a number of meeting rooms, by sectioning off areas with set flats, which were painted with applied Clarks branding vinyl. Desks, Chairs, Sofas and Plants were added to make the space comfortable and welcoming.
We used 3D Printing technology to create various creative features using the shape of the Clarks Desert Boot. Showcasing the entire production process of the shoe.
Using 16 Desert Boots we created a sculpture that would feature throughout the showroom, and would also be the canvas for a live art installation during the party.
Downstairs, large branded images of the Desert Boots from Jamaica were added to our custom set flat walls. The images were backlit on bespoke frames fabricated in Bristol.
We provided on-site media including photo and video coverage and worked with Clarks PR team to allow real-time social media coverage.
We created a wall of oversized shoeboxes to provide the backdrop for artist Stain Shade, alongside a branded staining unit to create one-off art editions. Elsewhere in the venue artist Zak Abel performed, and a number of DJ’s kept the party going into the early hours.
"Thank you guys, this is the best event at fashion week’’
Giorgio Presca - Clarks Global CEO
"Okoru really brought our Paris showroom to life with a mix of creative solutions. 3D printing, bespoke product displays, performances and more. The team clearly understand our brand, and this allowed for an exciting space where our guests could interact with our products"
James Frapwell – Clarks Originals Brand Manager