Volvo partnered with Snowbombing to promote their cars to a younger audience. Part of their campaign was to raise the profile at events across Europe. We were asked to provide these events.
We contacted venues and events and arranged a musical tour of 20 different ski resorts and key cities across Western Europe. We invited the audio/visual artists ‘’The Urban Knights’’ to be our headline tour artists, alongside our resident DJ’s.
We produced over 75 events in 5 months across Europe. From large outdoor events of 55,000 people, to tiny club shows of 200 people, we spread Volvo’s brand identity across Europe.
Outstanding ROI. Our initial project as Volvo Snowbombing led to a three year ongoing partnership between the brands.