Jose Cuervo Activation

Okoru were tasked with producing an experiential activation for the Jose Cuervo bar at Lovebox Festival. The brand wanted to use a sustainable resource, so we suggest a design based on shipping pallets. 

We started with custom CAD designs, sent onto the client for review. Upon reaching an agreed final design, we built a custom truss frame to carry the pallets, safety and securely. We produced laser cut lettering in the brands chosen colour palette and secured this to the frontage, alongside menus and other POS. 

Outside the main bar unit, we created pallet seating units with a Sombrero hat installation above it, nestled within the trees.  For more information on our custom design and build for brands at festivals, or to get us to quote up a brief, please get in touch.