H&M Regent Street

We were asked to create and build a park setting on the pavement of Regent Street for an H&M activation taking place across a number of Sundays over the summer of 2015. 

h m shop brand seating summer pop up

As a part of the summer festival, we were asked by H&M to build a garden on Regent Street.

h m summer experiential experience

The street was closed for a number of Sundays in the summer to allow a better shopping experience. 

h m summer pop up brand activation

We fitted astro-turf to the pavement area outside the front of the flagship H&M store. We added potted plants, bean bags, a giant chess set and other garden games, plus an ice cream stand, to deliver a relaxed chill-out area for shoppers. 

marquee regent st london hire

The activation was greatly received by brand and shoppers.

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