Projection Mapping

Projection Mapping

Projection Mapping is broadly referred to as the display of an image on a non-white or uneven surface and is one of the most rapidly developing forms of new media. We like to think of it as bringing life to pre-existing surfaces such as architecturally interesting buildings, set and stage designs and more. 

Also known as ‘video mapping’, the ability to create dynamic visual landscapes, which seemingly interact with and respond to their environment, creates a unique fusion of the physical and the ethereal and opens us many opportunities for live event use.

The opportunities enabled by video mapping far transcend ordinary video projection, and having invested heavily in projection technology, both hardware and software, we strongly believe it to be a service which will be used with an ever increasing regularity for the foreseeable future.

We have provided projection mapping services for clients across all business sectors, from festivals and pop-up events to hotels and corporate days.

Examples of Projection Mapping

We worked with the Bath Royal Crescent Hotel complex to create a video projection to be projected onto the front face of their flagship venue in order to raise brand awareness among a wider youth demographic. You can watch the video here

For the Red Bull Nightmaster event at Surrey university we were give the freedom to express our vision for a mixed-media mountainous alpine scene. We used projection mapping to overlay a visual scene onto the 3D alpine setting and create textures and effects evocative of an alpine season.

To see more examples of experiential campaigns and live events utilising projection mapping please click the blue bits.

Or if you want to know more about our range of other event technology services we’d be happy to talk to you, and let you know how we’ve used them previously.