H+M Regent Street

As a part of the summer festival, we were asked by H+M to build a garden on Regent Street. The street was closed for a number of Sundays in the summer to allow a better shopping experience. 

We fitted astro-turf to the pavement area outside the front of the flagship H+M store. We added potted plants, bean bags, a giant chess set and other garden games, plus an ice cream stand, to deliver a relaxed chill-out area for shoppers. 

The activation was greatly received by brand and shoppers.